Swedish Match North America Announces the Freshest Cigar in the World
on January 29, 2011 in Cigars
Richmond, VA (Vocus) January 18, 2008
Swedish Match North America, a manufacturer of market leading brands of smokeless tobacco, cigars, and pipe tobacco, today denoted the introduction of a fresh Foil Fresh™ pouch casing method for two of its democratic mass market cigar brands, Game by Garcia y Vega and White Owl. The originative packaging is an absolute response to consumer requests for a fresher cigar.
Swedish Match North America is observed for creating opening up packaging—first introducing the foil pouch more than 40 years ago for one of its lax leaf products. Innovations on the technique have ensued in foil casing specifically projected for the cigar consumer. “This is a first for mass market cigars,” according to Brian Love, Director of Marketing, Cigars. “For the consumer, it means the cigar you are acquiring is as caller as the day it was made.” Foil Fresh™ pouches are accessible for single cigars or in a resealable pouches for 2 cigarillos
Consumer research shows more and more cigar smokers are necessitating freshness. 65% of consumers canvassed state freshness is the most crucial consideration, well ahead of taste and price. * Love says, “The level of freshness is the deal breaker and the moment of truth for a cigar smoker is squashing the cigar and observing its freshness.”
Proprietary Freshness Research carried on on both foil wrapped up and cellophane wrapped up cigars likened the moisture level threshold at which a cigar retains its freshness. “There was an earthshaking reduction of moisture in the cellophane wrapped cigars when hived away in unfavorable conditions within 2 weeks,” comments Love. “By week four they were adust. The fresh foil cased products clearly went through the threshold well over 44 weeks with almost no moisture loss when compared to cellophane wrapped cigars.”
Foil Fresh™ pouches are currently accessible on Game and White Owl cigarillo 2 packs. Foil Fresh ™ single stick casing will be introduced on Game Palma and White Owl Peach and Grape blunts on March 17th of this year
About Swedish Match:
Swedish Match is a circular Group of companies with a beamy assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well cognized brands admit Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba, Borkum Riff, White Owl, Garcia y Vega, and Game. Swedish Match North America is headquartered in Richmond, VA, with fabricating facilities in Owensboro, KY, Dothan, ALA, the Dominican Republic, and Honduras. For more information visit the website at www.swedishmatch.com
*Swedish Match North America Survey, August 2007
Sandy Fowler-Jones
Director of Communications and Public Relations
804-302-1710
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